What is innovative digital marketing

Online marketing training with the integration of digital innovation trends

In the CAS Innovative Digital Marketing you will acquire the knowledge to recognize digital innovation trends and to understand and use the influence of new technologies on corporate development. You will discuss the opportunities and challenges for increasing the effectiveness and efficiency of the company and deepen current topics of digitization. This includes, among other things. about industrialization, breaking up value chains, eco-systems and value generation, taking into account new behavioral trends.

The imparted know-how enables you to actively approach the future of your company through innovation decisions and digital corporate management. You recognize fields of action for the successful design of the marketing strategy of your company and transfer them into practice.

The CAS is carried out as an intensive week and enables an effective increase in knowledge, networking and edutainment.

Conditions of admission

Completed university degree. Educational paths through vocational training, further training and professional practical experience can be recognized on the sur-dossier path (individual clarification with the course director).

*English knowledge is an advantage. Some English-language literature and teaching materials are used.

graduation

Certificate of Advanced Studies FH in Innovative Digital Marketing