What do vegans look like

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Are vegans actually vegans?

What does the classic vegan look like? We ask the gender question and get to the bottom of the why.

We all know the typical clichés when it comes to women and men. Men don't ask for directions, only have sex on their mind, are always terminally ill and of course can't talk about feelings. Women, on the other hand, cannot park, talk too much, have no sense of direction and pay much more attention to their appearance. In terms of their diet and lifestyle, this means that women are constantly on a diet and prefer to eat salad and muesli, while the typical men's meal consists of meat, meat and meat.

In view of these classic stereotypes, one would actually have to assume that the man as a classic meat eater is completely underrepresented among vegans. Yes, that the vegan man shouldn't really exist. Is that so? We provide you with a few statistical facts and explain the topic in more detail for you.

What about the gender distribution among us vegans at all?

We should actually assume that women are more likely to be vegan. They pay more attention to their figure and health, eat more consciously and, as per se social beings, probably also care more about the environment. While men as former hunters and still classic meat eaters - especially the real hearty specimens - would never do without animal products. So if men forego meat or even stick to the vegan way of life, then they are certainly not real guys, but rather a softened version of it. So much for the common stereotypes that one or the other has internalized.

But if you take a look at the celebrities who are committed to the vegan way of life, it is with Nathalie Portman, Gwyneth Paltrow, Demi Moore, Anne Hathaway, Martina Navratilova or Venus Williams women who are successful in sport or in the art of acting, in other words, areas in which a healthy body is absolutely important.

For men, musicians like Chris Martin or actors like Toby Maguire or Ben Stiller meet the expected type of the rather soft man as an alternative to the down-to-earth, cool type. But who would have expected that “real” guys like Anthony Kiedis, Moses Pelham, Usher or Woody Harrelson would come out as vegan men? Or who of you would have thought that former boxing heavyweight world champion Mike Tyson was an avowed vegan?

The thesis listed above does not seem to work completely. What about the statistical potential of vegans and what conclusions can be drawn from it?

We vegans are getting more and more

The plant-based diet is becoming more and more popular: As various surveys show, the proportion of vegans (but also vegetarians) in the total population is steadily increasing from year to year. It is currently estimated that around 1.3 million people in Germany have a purely plant-based diet. That is about 1.6% of the total population. It is estimated that around 2000 vegetarians and 200 vegans are added every day.
The growing trend is also reflected in the development: 10 years ago, according to the national consumption study, it was only 80,000 people. The number of plant-based people will continue to increase in the next few years, because more and more people are recognizing the advantages of a vegan lifestyle for animals, the environment and their own health. Worldwide, the number of people living vegetarian-vegan is already estimated at around one billion.

Vegans tend to have an above-average education

All statistics show that the higher the level of education, the higher the proportion of men and women who eat plant-based foods. In addition, there is a metropolitan aspect, as most vegans and vegetarians live in cities with more than 500,000 inhabitants. In addition, plant-based people seem to have greater political interest and more liberal attitudes compared to meat-eaters. It's kind of logical - after all, many of us are vegans precisely because we question the existing conditions and are more concerned than others about the connections between factory farming, environmental destruction and hunger in the so-called third world.

But being vegan also means having to deal more closely with the subject of nutrition. As vegans, for example, we know that our menu should be put together in such a way that vegetable proteins complement each other, foods fortified with calcium are consumed, and vitamin C is consumed with foods containing iron, so that there is no malnutrition. Of course, this requires a certain interest in the backgrounds and motives of a vegan lifestyle. But also the leisure to take time for it. Apparently women are more willing to do this than men. The result: an unequal gender distribution among vegans.

Vegans are more likely to be female and younger

This is not entirely surprising: the vegan lifestyle is more widespread among women than among men. According to studies, actually around 70% are women and 30% are men. Representative surveys in other countries, e.g. B. England and USA come to similar proportions (England 63% women among vegans, USA 79% women). In addition, the proportion of 20-29 year olds and 60-69 year olds is highest.

However, these differences have less to do with biological determination. Rather, social expectations play a role here: while meat and alcohol are considered to be “strong”, i.e. male foods, vegetables and fruit are referred to as “weak” and female foods. In addition, the “typical” female diet is often guided by the desire for attractiveness and is therefore correspondingly healthier.

Vegan dating

This unequal relationship brings us to another topic, which in turn can become a problem for one or the other vegan. Because it is not uncommon for relationships that are vegan women to be looking for a vegan partner, but in reality they often have to deal with a meat eater. Because there are simply too few vegan men.

According to a survey by the alternative dating platform "Gleichklang.de", more than half of the vegans surveyed wanted a partner like this. On the other hand, almost half of the respondents live with a meat eater. For women 53%, for men only 29%. In view of the shortage of men, there are three vegan women for one vegan man, women often have no alternative, even if living together with a like-minded partner is certainly less problematic. The good news: So far, no higher separation rates have been found in a survey of vegan meat-eating couples. But since the number of vegans is increasing every day, one or the other meat-eating guy should no longer be too sure that it will stay that way in the future (Ha ha ha!)


According to a study by YouGov Deutschland AG, the typical vegan is on average around 31 years old, female and has been vegan for around 1–2 years and would like to have a partner who is clearly underrepresented.

Which actually has to do with the mentioned perception of the subject of meat. Eating meat is considered masculine, meat not only stands for food, but also for certain values. Meat has been considered valuable food since ancient times, the energy of the killed animal is passed on to the eater and confirms its role as a leading living being. There seems to be a fear that if you do without meat, the attributes associated with it will go flat out. But obviously the proportion of men increases with the number of people who eat plant-based foods. And if guys as masculine as Mike Tyson or Woody Harrelson can live vegan, then that shows that men’s fear of losing something of their nimbus is unfounded.

A little tip at the end for everyone who may still have an "unteachable guy" at home. In order to bring vegan food closer to such men, we simply use another classic cliché for our cause. It's always said that men are children. So let's treat them like that too: that is, we're just changing the way people talk about vegan food. Because best of all, these guys don't even know what they're eating. We just want them to be served a delicious meal without you telling them it's vegan. Then they can be introduced to the vegan diet with an open mind and slowly build up an appropriate awareness. An awareness that turns to the body, health, the environment and animals. Just try it!

In veggies we trust!

Photo: iStock.com/monkeybusinessimages

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