Why are Zuckerberg and Facebook under attack

Facebook: Facebook boss Zuckerberg under attack

New York. Facebook continues the downward trend: After the social network has lost around 50 percent of its market value since going public in May, the search for those responsible for the crash of the once brilliant Internet company has started at full speed. After the retirement of the old German investor Peter Thiel, company founder Mark Zuckerberg is now in the center of attention: his vision for the future of the group is being questioned more and more frequently. His position on the board does not seem to be in jeopardy - currently -.

The criticism of Mark Zuckerberg's leadership style is growing louder. The billionaire, who built the company from a college project to a global corporation, is said to have a particularly tense relationship with Wall Street. "It's his responsibility to talk to investors," says Wedbush Securities analyst Michael Pachter, who adds, "I'm not sure he cares enough."

Mobile Achilles heel
What investors lack is a clear vision for the company. It was not only known since the company's first stock market prospectuses that the social network, especially in the rapidly growing area of ​​mobile use, has serious problems accommodating advertising, which represents the majority of Facebook's income. The company promised improvement in this regard and only last week announced the prospect of optimizing Facebook apps for smartphones and tablets, which should also open up better advertising opportunities.

At the same time, Facebook emphasizes that it is now focusing on the mobile business. The whole company has now been focused on it, said chief developer Mike Schroepfer of the "New York Times". "It was a huge change." In the meantime, around 100 developers have been working on products for mobile devices, others have relearned and by the end of the year there should be twice as many. For many, however, this is still not specific enough.

In memory of Steve Jobs
The waves are particularly high on the Internet. "Mark Zuckerberg has to resign as Facebook CEO immediately," is openly demanded on Twitter, for example. Others draw the comparison to the early development at Apple and warn against making the same mistake as this company, which separated from founder Steve Jobs after the company's first boom - only to get the upper hand again a decade later thanks to his return.

Whether the internet company listens to the voices of the online community and puts the company's founder’s chief post up for debate is in any case questionable: Zuckerberg not only sets the tone from the executive floor - he also has more than half of the voting rights.