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GDPR / data protection declaration

Data protection

This data protection declaration explains to you the type, scope and purpose of the processing of personal data (hereinafter referred to as "data") within our online offer and the associated websites, functions and content as well as external online presences, such as our social media profile (hereinafter collectively referred to as "online offer"). With regard to the terms used, such as "processing" or "person responsible", we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

Responsible person

Caro & Tobi Thaler / foodwerk.ch
Heimacher 5a
CH-6221 Rickenbach
Switzerland

[email protected]
https://www.foodwerk.ch/kontakt/impressum/

Types of data processed:

- Inventory data (e.g., names, addresses).
- Contact details (e.g., e-mail, telephone numbers).
- Content data (e.g., text input, photographs, videos).
- Usage data (e.g. websites visited, interest in content, access times).
- Meta / communication data (e.g., device information, IP addresses).

Categories of data subjects

Visitors and users of the online offer (in the following we also refer to the persons concerned collectively as "users").

Purpose of processing

- Provision of the online offer, its functions and content.
- Answering contact inquiries and communicating with users.
- Safety measures.
- Reach measurement / marketing

Terms used

“Personal data” is all information that relates to an identified or identifiable natural person (hereinafter “data subject”); A natural person is regarded as identifiable who can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special features, which express the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.

“Processing” is any process carried out with or without the aid of automated processes or any such series of processes in connection with personal data. The term goes far and includes practically every handling of data.

"Pseudonymization" the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is stored separately and is subject to technical and organizational measures that ensure that the personal data cannot be assigned to an identified or identifiable natural person.

"Profiling" means any type of automated processing of personal data that consists of using this personal data to evaluate certain personal aspects relating to a natural person, in particular aspects relating to work performance, economic situation, health, personal To analyze or predict the preferences, interests, reliability, behavior, whereabouts or relocation of this natural person.

“Responsible” is the natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data.

"Processor" means a natural or legal person, authority, institution or other body that processes personal data on behalf of the person responsible.

Relevant legal bases

In accordance with Art. 13 GDPR, we will inform you of the legal basis for our data processing. If the legal basis is not mentioned in the data protection declaration, the following applies: The legal basis for obtaining consent is Art. 6 Para. 1 lit. a and Art. 7 GDPR, the legal basis for processing for the performance of our services and the implementation of contractual measures Answering inquiries is Art. 6 Para. 1 lit.b GDPR, the legal basis for processing to fulfill our legal obligations is Art. 6 Para. 1 lit.c GDPR, and the legal basis for processing to safeguard our legitimate interests is Art . 6 para. 1 lit.f GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Article 6 (1) (d) GDPR serves as the legal basis.

Safety measures

In accordance with Art. 32 GDPR, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of processing as well as the different probability of occurrence and severity of the risk for the rights and freedoms of natural persons, we make suitable technical and organizational measures to ensure a level of protection appropriate to the risk.

The measures include, in particular, securing the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, transfer, ensuring availability and their separation. Furthermore, we have set up procedures that ensure that data subjects' rights are exercised, data is deleted and that the data is responded to at risk. Furthermore, we already consider the protection of personal data during the development or selection of hardware, software and procedures, in accordance with the principle of data protection through technology design and data protection-friendly default settings (Art. 25 GDPR).

Cooperation with contract processors and third parties

If we disclose data to other persons and companies (contract processors or third parties) as part of our processing, transmit them to them or otherwise grant them access to the data, this is only done on the basis of legal permission (e.g. if the data is transmitted to third parties, such as to payment service providers, according to Art. 6 Para. 1 lit. b GDPR is required to fulfill the contract), you have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).

If we commission third parties to process data on the basis of a so-called "order processing contract", this is done on the basis of Art. 28 GDPR.

Transfers to third countries

If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this happens in the context of the use of third-party services or disclosure or transmission of data to third parties, this will only take place if it happens to fulfill our (pre) contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or have the data processed in a third country only if the special requirements of Art. 44 ff. GDPR are met. This means that processing takes place, for example, on the basis of special guarantees, such as the officially recognized determination of a data protection level corresponding to the EU (e.g. for the USA through the "Privacy Shield") or compliance with officially recognized special contractual obligations (so-called "standard contractual clauses").

Rights of data subjects

You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with Art. 15 GDPR.

You have accordingly. Art. 16 GDPR the right to request the completion of the data concerning you or the correction of the incorrect data concerning you.

In accordance with Art. 17 GDPR, you have the right to demand that the relevant data be deleted immediately or, alternatively, in accordance with Art. 18 GDPR, to request a restriction on the processing of the data.

You have the right to request that you receive the data concerning you that you have provided to us in accordance with Art. 20 GDPR and to request that it be transmitted to other responsible parties.

In accordance with Art. 77 GDPR, you also have the right to lodge a complaint with the competent supervisory authority.

Right of withdrawal

You have the right to revoke your consent in accordance with Article 7 (3) GDPR with effect for the future

Right to object

You can object to the future processing of your data in accordance with Art. 21 GDPR at any time. The objection can in particular be made against processing for direct marketing purposes.

Cookies and right to object to direct mail

"Cookies" are small files that are stored on the users' computers. Various information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after their visit to an online offer. Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online offer and closes his browser. Such a cookie can, for example, store the content of a shopping cart in an online shop or a login status. Cookies are referred to as "permanent" or "persistent" and remain stored even after the browser is closed. For example, the login status can be saved if users visit it after several days. The interests of the users can also be stored in such a cookie, which are used for range measurement or marketing purposes. "Third-party cookies" are cookies that are offered by providers other than the person responsible for operating the online offer (otherwise, if they are only their cookies, they are referred to as "first-party cookies").

We can use temporary and permanent cookies and clarify this in the context of our data protection declaration.

If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

A general objection to the use of cookies used for online marketing purposes can be made for a large number of services, especially in the case of tracking, via the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/ to be explained. Furthermore, cookies can be saved by deactivating them in the browser settings. Please note that if you do so, you may not be able to use all of the functions of this online offer.

Deletion of data

The data processed by us will be deleted or restricted in their processing in accordance with Art. 17 and 18 GDPR. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory retention requirements. If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. I.e. the data is blocked and not processed for other purposes. This applies, for example, to data that must be kept for commercial or tax reasons.

According to legal requirements in Germany, the storage takes place in particular for 10 years according to §§ 147 Abs. 1 AO, 257 Abs. 1 Nr. 1 and 4, Abs. 4 HGB (books, records, management reports, accounting documents, trading books, more relevant for taxation Documents, etc.) and 6 years according to § 257 Paragraph 1 No. 2 and 3, Paragraph 4 HGB (commercial letters).

According to legal requirements in Austria, storage takes place in particular for 7 years in accordance with Section 132 (1) BAO (accounting documents, receipts / invoices, accounts, receipts, business papers, list of income and expenses, etc.), for 22 years in connection with land and for 10 years for documents in connection with electronically provided services, telecommunications, radio and television services that are provided to non-entrepreneurs in EU member states and for which the Mini-One-Stop-Shop (MOSS) is used.

Business related processing

We also process
- Contract data (e.g., subject of the contract, term, customer category).
- Payment data (e.g., bank details, payment history)
by our customers, interested parties and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.

Participation in affiliate partner programs

Within our online offer, we use customary tracking measures based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer) in accordance with Art. 6 Paragraph 1 lit.f GDPR, insofar as these are necessary for the operation of the affiliate system. In the following we explain the technical background to the users.

The services offered by our contractual partners can also be advertised and linked on other websites (so-called affiliate links or after-buy systems, e.g. if links or third-party services are offered after a contract has been concluded). The operators of the respective websites receive a commission if users follow the affiliate links and then take advantage of the offers.

In summary, it is necessary for our online offer that we can track whether users who are interested in affiliate links and / or the offers available from us then take advantage of the offers at the instigation of the affiliate links or our online platform. For this purpose, the affiliate links and our offers are supplemented by certain values ​​that can be part of the link or otherwise, e.g. in a cookie. The values ​​include in particular the starting website (referrer), time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user, and tracking specific values ​​such as advertising material ID, partner ID and categorizations.

The online user IDs we use are pseudonymous values. This means that the online IDs themselves do not contain any personal data such as names or email addresses. They only help us to determine whether the same user who clicked on an affiliate link or was interested in an offer via our online offer took up the offer, i.e. concluded a contract with the provider, for example. However, the online ID is personal to the extent that the partner company and we have the online ID together with other user data. This is the only way for the partner company to tell us whether the user has taken advantage of the offer and whether we can, for example, pay out the bonus.

Amazon affiliate program

On the basis of our legitimate interests (ie interest in the economic operation of our online offer within the meaning of Art. 6 Paragraph 1 lit. the placement of advertisements and links to Amazon.de advertising cost reimbursement can be earned (so-called affiliate system). That means, as an Amazon partner, we earn from qualified purchases.

Amazon uses cookies in order to be able to trace the origin of the orders. Among other things, Amazon can recognize that you clicked the partner link on this website and then purchased a product from Amazon.

Further information on the use of data by Amazon and the possibility of objection can be found in the company's data protection declaration: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010.

Note: Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or one of its affiliates.

Digistore24 partner program

On the basis of our legitimate interests (i.e. interest in the economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR), we are a participant in the partner program of Digistore24 GmbH, St.-Godehard-Straße 32, 31139 Hildesheim, Germany, which was designed to provide a medium for websites by means of which advertising cost reimbursement can be earned through the placement of advertisements and links to Digistore24 (so-called affiliate system). Digistore24 uses cookies in order to be able to trace the origin of the conclusion of the contract. Among other things, Digistore24 can recognize that you clicked the partner link on this website and then concluded a contract with or through Digistore24.

You can find further information on the use of data by Digistore24 and the possibility of objection in the company's data protection declaration: https://www.digistore24.com/page/privacyl.

Affilinet affiliate program

On the basis of our legitimate interests (i.e. interest in the economic operation of our online offer within the meaning of Art. 6 Paragraph 1 lit. a medium was designed for websites, by means of which advertising cost reimbursement can be earned through the placement of advertisements and links to Affilinet (so-called affiliate system). Affilinet uses cookies in order to be able to trace the origin of the conclusion of the contract. Among other things, Affilinet can recognize that you clicked the partner link on this website and then concluded a contract with or through Affilinet.

Further information on the use of data by Affilinet and options for objection can be found in the company's data protection declaration: https://www.affili.net/de/footeritem/datenschutz.

Registration function

Users can create a user account. As part of the registration, the required mandatory information is communicated to the users and processed on the basis of Art. 6 Paragraph 1 lit. b GDPR for the purpose of providing the user account. The processed data includes, in particular, the login information (name, password and an email address). The data entered during registration will be used for the purpose of using the user account and its purpose.

Users can be informed by email about information that is relevant to their user account, such as technical changes. If users have terminated their user account, their data will be deleted with regard to the user account, subject to a statutory retention requirement. It is up to the users to save their data in the event of termination before the end of the contract. We are entitled to irretrievably delete all user data stored during the term of the contract.

As part of the use of our registration and login functions as well as the use of the user account, the IP address and the time of the respective user action are saved. The storage takes place on the basis of our legitimate interests, as well as the users in protection against misuse and other unauthorized use. This data is generally not passed on to third parties, unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Article 6 (1) (c) GDPR. The IP addresses are anonymized or deleted after 7 days at the latest.

Comments and contributions

If users leave comments or other contributions, their IP addresses can be stored for 7 days on the basis of our legitimate interests within the meaning of Art. 6 Paragraph 1 lit. This is done for our safety if someone leaves illegal content in comments and contributions (insults, prohibited political propaganda, etc.). In this case we can be prosecuted for the comment or contribution and are therefore interested in the identity of the author.

Furthermore, we reserve the right to process user information for the purpose of spam detection on the basis of our legitimate interests in accordance with Article 6 (1) (f) GDPR.

On the same legal basis, we reserve the right to save the IP addresses of users for the duration of surveys and to use cookies in order to avoid multiple votes.

The data provided in the context of the comments and contributions will be stored permanently by us until the user objects.

Comment subscriptions

The follow-up comments can be subscribed to by users with their consent in accordance with Article 6 (1) (a) GDPR. The users receive a confirmation email to check whether they are the owner of the email address they entered. Users can unsubscribe from ongoing comment subscriptions at any time. The confirmation email will contain information on the cancellation options. For the purpose of proving the consent of the user, we save the time of registration along with the IP address of the user and delete this information when users unsubscribe from the subscription.

You can cancel the receipt of our subscription menu at any time, i.e. revoke your consent. We can save the unsubscribed email addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of a consent is confirmed at the same time.

Akismet anti-spam check

Our online offer uses the "Akismet" service offered by Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110, USA. The use is based on our legitimate interests within the meaning of Art. 6 Para. 1 lit. f) GDPR. With the help of this service, comments from real people are distinguished from spam comments. For this purpose, all comments are sent to a server in the USA, where they are analyzed and stored for four days for comparison purposes. If a comment has been classified as spam, the data will be saved beyond this period. This information includes the name entered, the email address, the IP address, the comment content, the referrer, information on the browser used and the computer system and the time of the entry.

Further information on the collection and use of data by Akismet can be found in Automattic's data protection information: https://automattic.com/privacy/.

Users are welcome to use pseudonyms or refrain from entering their name or email address. You can completely prevent the transmission of the data by not using our comment system. That would be a shame, but unfortunately we don't see any other alternatives that work just as effectively.

 

Retrieval of profile pictures at Gravatar

We use the Gravatar service from Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110, USA, within our online offer and in particular in the blog.

Gravatar is a service to which users can register and store profile pictures and their email addresses. If users leave posts or comments with the respective e-mail address on other online presences (especially in blogs), their profile pictures can be displayed next to the posts or comments. For this purpose, the email address provided by the users is transmitted in encrypted form to Gravatar in order to check whether a profile has been saved for them. This is the sole purpose of transmitting the e-mail address and it is not used for other purposes, but deleted afterwards.

Gravatar is used on the basis of our legitimate interests within the meaning of Art. 6 Paragraph 1 lit. f) GDPR, since with the help of Gravatar we offer the authors of posts and comments the opportunity to personalize their posts with a profile picture.

By displaying the images, Gravatar learns the IP address of the user, as this is necessary for communication between a browser and an online service. Further information on the collection and use of data by Gravatar can be found in Automattic's data protection information: https://automattic.com/privacy/.

If users do not want a user picture linked to their Gravatar email address to appear in the comments, they should use an email address that is not stored with Gravatar to comment. We also point out that it is also possible to use an anonymous e-mail address or no e-mail address at all if the users do not want their own e-mail address to be sent to Gravatar. Users can completely prevent the transmission of data by not using our comment system.

Retrieval of emojis and smilies

Within our WordPress blog, graphic emojis (or smilies), i.e. small graphic files that express feelings, are used that are obtained from external servers. The providers of the servers collect the IP addresses of the users. This is necessary so that the emojie files can be transmitted to the user's browser. The emojie service is offered by Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110, USA. Automattic's privacy policy: https://automattic.com/privacy/. The server domains used are sworg and twemoji.maxcdn.com, which, as far as we know, are so-called content delivery networks, i.e. servers that are only used for fast and secure transmission of files and users' personal data will be deleted after transmission.

The use of the emojis is based on our legitimate interests, i.e. interest in an attractive design of our online offer in accordance with Art. 6 Paragraph 1 lit.f GDPR.

contact

When contacting us (e.g. via the contact form, email, telephone or via social media), the information provided by the user is processed in order to process the contact request and its processing in accordance with Art. 6 Para. 1 lit.b) GDPR. The user information can be stored in a customer relationship management system (“CRM system”) or a comparable request organization.

We delete the inquiries if they are no longer required. We review the requirement every two years; The statutory archiving obligations also apply.

Newsletter

With the following information we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedures as well as your right of objection. By subscribing to our newsletter, you declare that you agree to the receipt and the procedures described.

Content of the newsletter: We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter “newsletter”) only with the consent of the recipient or with legal permission. If the contents of the newsletter are specifically described when registering for the newsletter, they are decisive for the consent of the user. Incidentally, our newsletters contain information about our services and us.

Double opt-in and logging: The registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registration you will receive an email in which you will be asked to confirm your registration. This confirmation is necessary so that nobody can register with someone else's e-mail address. The registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes storing the time of registration and confirmation, as well as the IP address. Changes to your data stored by the shipping service provider are also logged.

Registration data: To register for the newsletter, it is sufficient to provide your email address. Optionally, we ask you to provide a name so that we can address you personally in the newsletter.

The dispatch of the newsletter and the success measurement associated with it are based on the consent of the recipient in accordance with Art. 6 Paragraph 1 lit. a, Art. 7 GDPR in conjunction with Section 7 Paragraph 2 No. 3 UWG or if consent is not required , on the basis of our legitimate interests in direct marketing in accordance with Art. 6 Paragraph 1 according to f. GDPR in conjunction with Section 7 Paragraph 3 UWG.

The logging of the registration process is based on our legitimate interests in accordance with Art. 6 Paragraph 1 lit. Our interest is directed towards the use of a user-friendly and secure newsletter system that serves our business interests as well as the expectations of users and also allows us to prove consent.

Cancellation / Revocation - You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. You will find a link to cancel the newsletter at the end of each newsletter. We can save the unsubscribed email addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of a consent is confirmed at the same time.

Hosting and sending of e-mails

The hosting services we use serve to provide the following services: Infrastructure and platform services, computing capacity, storage space and database services, email dispatch, security services and technical maintenance services that we use for the purpose of operating this online offer.

We or our hosting provider process inventory data, contact data, content data, contract data, usage data, meta and communication data from customers, interested parties and visitors to this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer in accordance with Art. 6 Para. 1 lit.f GDPR in conjunction with Art. 28 GDPR (conclusion of an order processing contract).

Collection of access data and log files

We, or our hosting provider, collect data on every access to the server on which this service is located (so-called server log files) on the basis of our legitimate interests within the meaning of Art. 6 Paragraph 1 lit. The access data includes the name of the accessed website, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider .

For security reasons (e.g. to investigate acts of abuse or fraud), log file information is stored for a maximum of 7 days and then deleted. Data, the further storage of which is necessary for evidence purposes, are excluded from deletion until the respective incident has been finally clarified.

Cloudflare's content delivery network

We use a so-called “Content Delivery Network” (CDN), offered by Cloudflare, Inc., 101 Townsend St, San Francisco, CA 94107, USA. Cloudflare is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnZKAA0&status=Active).

A CDN is a service with the help of which the contents of our online offer, in particular large media files such as graphics or scripts, are delivered faster with the help of regionally distributed servers connected via the Internet. The processing of user data takes place solely for the aforementioned purposes and to maintain the security and functionality of the CDN.

The use is based on our legitimate interests, i.e. interest in a secure and efficient provision, analysis and optimization of our online offer in accordance with Art. 6 Para. 1 lit.f. GDPR.

Further information can be found in Cloudflare's privacy policy: https://www.cloudflare.com/security-policy.

Google Tag Manager

Google Tag Manager is a solution with which we can manage so-called website tags via an interface (and thus, for example, integrate Google Analytics and other Google marketing services into our online offer). The Tag Manager itself (which implements the tags) does not process any personal data of the users. With regard to the processing of users' personal data, reference is made to the following information on Google services. Usage guidelines: https://www.google.com/intl/de/tagmanager/use-policy.html.

Google Analytics

On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use Google Analytics, a web analysis service provided by Google LLC (“Google”). Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transmitted to a Google server in the USA and stored there.

Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and the internet. In doing so, pseudonymous user profiles can be created from the processed data.

We only use Google Analytics with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address will only be transmitted to a Google server in the USA and shortened there in exceptional cases.

The IP address transmitted by the user's browser will not be merged with other Google data.Users can prevent the storage of cookies by setting their browser software accordingly; Users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offer and from processing this data by downloading and installing the browser plug-in available under the following link: http: // tools .google.com / dlpage / gaoptout? hl = de.

You can find more information on the use of data by Google, setting and objection options in Google's data protection declaration (https://policies.google.com/technologies/ads) and in the settings for the display of advertisements by Google (https: // adssettings.google.com/authenticated).

The personal data of the users will be deleted or anonymized after 14 months.

Google Universal Analytics

We use Google Analytics in the form of "Universal Analytics". "Universal Analytics" refers to a process by Google Analytics in which the user analysis is carried out on the basis of a pseudonymous user ID and a pseudonymous profile of the user is created with information from the use of different devices (so-called "cross-device tracking") .

Google Adsense with personalized ads

We use the services of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043 on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR) , USA, ("Google").

Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

We use the AdSense service, with the help of which advertisements are displayed on our website and we receive remuneration for their display or other use. For these purposes, usage data such as the click on an advertisement and the IP address of the user are processed, whereby the IP address is shortened by the last two digits. Therefore, the processing of the user data is pseudonymized.

We use Adsense with personalized ads. In doing so, Google draws conclusions about their interests on the basis of the websites visited by users or the apps used and the user profiles created in this way. Advertisers use this information to align their campaigns with these interests, which is beneficial for users and advertisers alike. For Google, advertisements are personalized when recorded or known data determine or influence the selection of advertisements. This includes previous searches, activities, website visits, the use of apps, demographic and location information. In detail, this includes: demographic targeting, targeting on interest categories, remarketing as well as targeting on lists for customer comparison and target group lists that have been uploaded to DoubleClick Bid Manager or Campaign Manager.

You can find more information on the use of data by Google, setting and objection options in Google's data protection declaration (https://policies.google.com/technologies/ads) and in the settings for the display of advertisements by Google (https: // adssettings.google.com/authenticated).

Google Adsense with non-personalized ads

We use the services of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043 on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR) , USA, ("Google").

Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

We use the AdSense service, with the help of which advertisements are displayed on our website and we receive remuneration for their display or other use. For these purposes, usage data such as the click on an advertisement and the IP address of the user are processed, whereby the IP address is shortened by the last two digits. Therefore, the processing of the user data is pseudonymized.

We use Adsense with non-personalized ads. The ads are not displayed on the basis of user profiles. Non-personalized ads are not based on previous user behavior. When targeting, context information is used, including a rough (e.g. at location level) geographic targeting based on the current location, the content on the current website or app, and current search terms. Google prevents any personalized targeting, including demographic targeting and targeting based on user lists.

You can find more information on the use of data by Google, setting and objection options in Google's data protection declaration (https://policies.google.com/technologies/ads) and in the settings for the display of advertisements by Google (https: // adssettings.google.com/authenticated).

Google AdWords and Conversion Measurement

We use the services of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043 on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR) , USA, ("Google").

Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

We use the online marketing process Google “AdWords” to place advertisements in the Google advertising network (e.g. in search results, in videos, on websites, etc.) so that they can be displayed to users who have a presumed interest in the advertisements. This allows us to display advertisements for and within our online offer in a more targeted manner in order to only present users with advertisements that potentially correspond to their interests. If, for example, a user is shown advertisements for products that he was interested in on other online offers, this is referred to as "remarketing". For these purposes, when our and other websites on which the Google advertising network is active are accessed, Google immediately executes a code from Google and so-called (re) marketing tags (invisible graphics or code, also called " Web Beacons ”) integrated into the website. With their help, an individual cookie, i.e. a small file, is saved on the user's device (comparable technologies can also be used instead of cookies). This file records which websites the user has visited, which content he is interested in and which offers the user has clicked, as well as technical information on the browser and operating system, referring websites, visiting time and other information on the use of the online offer.

We also receive an individual "conversion cookie". The information obtained with the help of the cookie is used by Google to generate conversion statistics for us. However, we only find out the anonymous total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.

User data is processed pseudonymously within the Google advertising network. This means that Google does not store and process, for example, the name or email address of the user, but processes the relevant data on a cookie-related basis within pseudonymous user profiles. This means that from Google's point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie owner, regardless of who this cookie owner is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymisation. The information collected about the users is transmitted to Google and stored on Google's servers in the USA.

You can find more information on the use of data by Google, setting and objection options in Google's data protection declaration (https://policies.google.com/technologies/ads) and in the settings for the display of advertisements by Google (https: // adssettings.google.com/authenticated).

Jetpack (WordPress Stats)

On the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Paragraph 1 lit. Tool for statistical analysis of visitor access and from Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110, USA. Jetpack uses so-called "cookies", text files that are stored on your computer and that enable your use of the website to be analyzed.

The information generated by the cookie about your use of this online offer is stored on a server in the USA. User profiles can be created from the processed data, whereby these are only used for analysis and not for advertising purposes. Further information can be found in Automattic's data protection declarations: https://automattic.com/privacy/ and information on Jetpack cookies: https://jetpack.com/support/cookies/.

Facebook pixels, custom audiences and Facebook conversion

Due to our legitimate interests in the analysis, optimization and economic operation of our online offer and for these purposes, the so-called “Facebook pixel” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025 , USA, or if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (“Facebook”) is used.

Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

With the help of the Facebook pixel, Facebook is on the one hand able to determine the visitors to our online offer as a target group for the presentation of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to only display the Facebook ads placed by us to Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products that are based on the visited Websites) that we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we would also like to ensure that our Facebook ads correspond to the potential interest of the users and are not annoying. With the help of the Facebook pixel, we can also understand the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users have been redirected to our website after clicking on a Facebook ad (so-called "conversion").

The processing of the data by Facebook takes place within the framework of Facebook's data usage guidelines. Accordingly, general information on the display of Facebook ads can be found in Facebook's data usage guidelines: https://www.facebook.com/policy.php. Special information and details about the Facebook pixel and how it works can be found in the Facebook help section: https://www.facebook.com/business/help/651294705016616.

You can object to the collection by the Facebook pixel and the use of your data to display Facebook ads. To set which types of advertisements are shown to you within Facebook, you can call up the page set up by Facebook and follow the instructions there on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are adopted for all devices such as desktop computers or mobile devices.

You can also use cookies for range measurement and advertising purposes via the deactivation page of the network advertising initiative (http://optout.networkadvertising.org/) and the US website (http://www.aboutads.info/). choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

Online presence in social media

We maintain an online presence within social networks and platforms in order to be able to communicate with the customers, interested parties and users active there and to inform them about our services. When calling up the respective networks and platforms, the terms and conditions and the data processing guidelines of their respective operators apply.

Unless otherwise stated in our data protection declaration, we process the data of the users as long as they communicate with us within the social networks and platforms, e.g. write articles on our online presence or send us messages.

Integration of services and content from third parties

We use content or service offers from third-party providers within our online offer based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. Integrate services such as videos or fonts (hereinafter uniformly referred to as “content”).

This always presupposes that the third-party providers of this content perceive the IP address of the users, since they would not be able to send the content to their browser without the IP address. The IP address is therefore required to display this content. We strive to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and contain, among other things, technical information about the browser and operating system, referring websites, visiting time and other information about the use of our online offer, as well as being linked to information from other sources.

Youtube

We embed the videos from the “YouTube” platform provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection declaration: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Google Fonts

We integrate the fonts (“Google Fonts”) from the provider Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection declaration: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

We bind the function for the detection of bots, e.g. data protection declaration: https://www.google.com/policies/privacy/, opt-out: https://adssettings.google.com/authenticated.

Use of Facebook social plugins

On the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use social plugins (“plugins”) from the social network facebook.com, which operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (“Facebook”). The plugins can display interaction elements or content (e.g. videos, graphics or text contributions) and can be recognized by one of the Facebook logos (white “f” on a blue tile, the terms “like”, “like” or a “thumbs up” sign ) or are marked with the addition “Facebook Social Plugin”. The list and the appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.

Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

When a user calls up a function of this online offer that contains such a plugin, his device establishes a direct connection with the Facebook servers. The content of the plug-in is transmitted directly from Facebook to the user's device, which integrates it into the online offer. In doing so, user profiles can be created from the processed data. We therefore have no influence on the amount of data that Facebook collects with the help of this plugin and therefore informs users according to our level of knowledge.

By integrating the plugins, Facebook receives the information that a user has called up the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his Facebook account. When users interact with the plugins, for example by pressing the Like button or making a comment, the corresponding information is transmitted directly from your device to Facebook and stored there.If a user is not a member of Facebook, there is still the possibility that Facebook will find out his IP address and save it. According to Facebook, only an anonymized IP address is saved in Germany.

The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as the related rights and setting options to protect the privacy of users can be found in Facebook's data protection information: https://www.facebook.com/about/privacy/ .

If a user is a Facebook member and does not want Facebook to collect data about him through this online offer and link it to his member data stored on Facebook, he must log out of Facebook before using our online offer and delete his cookies. Further settings and contradictions to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US website http://www.aboutads.info / choices / or the EU page http://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are adopted for all devices such as desktop computers or mobile devices.

Twitter

Functions and contents of the Twitter service, offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, can be integrated into our online offer. This can include, for example, content such as images, videos or texts and buttons with which users can share content from this online offer within Twitter.
If the users are members of the Twitter platform, Twitter can assign the access to the above-mentioned content and functions to the profiles of the users there. Twitter is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active). Data protection declaration: https://twitter.com/de/privacy, Opt-Out: https://twitter.com/personalization.

Instagram

Functions and contents of the Instagram service, offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, can be integrated into our online offer. This can include, for example, content such as images, videos or texts and buttons with which users can share content from this online offer within Instagram. If the users are members of the Instagram platform, Instagram can assign the above-mentioned content and functions to the profiles of the users there. Instagram's privacy policy: http://instagram.com/about/legal/privacy/.

Pinterest

Functions and contents of the Pinterest service, offered by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA, can be integrated into our online offer. This can include, for example, content such as images, videos or texts and buttons with which users can share content from this online offer within Pinterest. If the users are members of the Pinterest platform, Pinterest can assign the above-mentioned content and functions to the profiles of the users there. Pinterest data protection declaration: https://about.pinterest.com/de/privacy-policy.

Google+

Functions and contents of the Google+ platform, offered by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”), can be integrated into our online offer. This can include, for example, content such as images, videos or texts and buttons with which users can share content from this online offer within Twitter. If the users are members of the Google+ platform, Google can assign the above-mentioned content and functions to the profiles of the users there.

Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active). You can find more information on the use of data by Google, setting and objection options in Google's data protection declaration (https://policies.google.com/technologies/ads) and in the settings for the display of advertisements by Google (https: // adssettings.google.com/authenticated).

Sharing functions from AddThis

Within our online offer, the “AddThis” service (1595 Spring Hill Rd Suite 300 Vienna, VA 22182, USA) is used to share the content of this online offer within social networks (so-called sharing).

The use is based on our legitimate interests, i.e. interest in the dissemination of our online offer in accordance with Art. 6 Para. 1 lit.f GDPR.

AddThis uses the personal information of the users for the provision and execution of the sharing functions. In addition, AddThis can use pseudonymous user information for marketing purposes. This data is stored on the user's computer with the help of so-called “cookie” text files. Data protection declaration: http://www.addthis.com/privacy, Opt-Out: http://www.addthis.com/privacy/opt-out.

 

Created with Datenschutz-Generator.de by RA Dr. Thomas Schwenke

In this data protection declaration we inform you about the processing of your personal data.

If you want to change your data protection settings (give consent or revoke consent that has already been given), click here to change your settings.

Responsible

, foodwerk.ch, Heimacher 5a, 6221 Rickenbach, CH, [email protected],

Hosting

Godaddy

We host our website with our processor GoDaddy, GoDaddy.com, LLC, Corporate Headquarters 14455 N. Hayden Rd., Ste. 226, Scottsdale, AZ 85260 USA.

Connection data is processed for the purpose of providing and delivering the website. For the mere purpose of delivering and making the website available, the data will not be stored beyond the call.

The legal basis for the data processing is the legitimate interest (absolute technical necessity for the provision and delivery of the “website” service expressly requested by you when you call up) in accordance with Art. 6 Paragraph 1 lit. f GDPR.

To operate the website, the connection data and other personal data are also processed as part of various other functions or services. This data protection declaration provides detailed information about the individual functions and services.

Server log files

Connection data is processed for the purpose of monitoring the technical function and increasing the operational security of our web host. The processing time is limited to days.

The legal basis for the data processing is the legitimate interest (absolute technical necessity of a server log file as a basic data basis for error analysis and for security measures in the context of the “website” service expressly requested by your call) in accordance with Art. 6 Para. 1 lit. f GDPR.

contact form

On our website you have the option of contacting us directly using a contact form. After submitting the contact form, the person responsible will process the personal data you entered for the purpose of processing your request on the basis of the consent you gave by sending the form in accordance with Art. 6 Para. 1 lit. a GDPR until revoked.
There is no legal or contractual obligation to provide personal data. Failure to provide it simply means that you do not submit your request and we cannot process it.

Registration form

We offer you a registration option on our website. After submitting the registration, we process the data listed in the registration form for the purpose of fulfilling the contract on the basis of the contract concluded with the registration in accordance with Art. 6 Para. 1 lit. b GDPR for the term of the contract.

There is no legal or contractual obligation to provide personal data. Failure to provide the data simply means that registration is not possible.

There is no data transfer to third parties.

Comment form

By commenting on our products, posts, photos or videos, the personal data you provide will be processed for the purpose of presenting your comments on our website and internal documentation on the legal basis of the contract concluded with you in accordance with Art. b GDPR (free hosting contract to display your comments on our website). Your name and your comment will be published on our website. Your personal data will be stored until the comment is deleted.

Security services

Web fonts

Google Fonts

We process connection data and browser data with our processor Google Fonts, Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland for the purpose of providing the fonts required by the web browser to display the website. These data are only processed for the time required to select and transmit the fonts.

The legal basis for the data processing is the legitimate interest (absolute technical necessity for the provision and delivery of the “website” service expressly requested by you when you call up) in accordance with Art. 6 Paragraph 1 lit. f GDPR.

As far as further independent processing of the data takes place through Google Fonts, Google is solely responsible for this. You can find details in the data protection declaration and in the FAQ from Google Fonts.

Adobe fonts

Together with our processor, Adobe Fonts, Adobe Systems Software Ireland Limited, Citywest Business Campus, Dublin 24, Ireland, we process connection data and browser data for the purpose of providing the fonts required by the web browser to display the website. These data are only processed for the time required to select and transmit the fonts.

The legal basis for the data processing is the legitimate interest (absolute technical necessity for the provision and delivery of the “website” service expressly requested by you when you call up) in accordance with Art. 6 Paragraph 1 lit. f GDPR.

Insofar as Adobe Fonts processes the data independently, Adobe Fonts is solely responsible for this. Details can be found in the Adobe Fonts privacy policy.

Embeddings

YouTube

If you have given your consent, we process your personal data with the service Youtube, Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland as joint controllers for the purpose of playing videos on our website.

We enable the service to collect connection data, collect data from your web browser and place an advertising cookie. By placing advertising cookies, Google is able to calculate an individual user ID for each user. These personal data, which are suitable for clear identification, are then processed within the framework of the advertising network operated by Google.

The Google Group transmits your personal data to the USA. The legal basis for data transfer to the USA is your consent in accordance with Art. 49 Paragraph 1 lit a in conjunction with Art. 6 Paragraph 1 lit a GDPR. Before you gave your consent, you were informed that the USA does not have a level of data protection that corresponds to the standards of the EU. In particular, US secret services can access your data without you being informed and without you being able to take legal action against it. For this reason, the European Court of Justice has ruled that the earlier adequacy decision (Privacy Shield) is invalid.

Insofar as Google continues to process the data independently, in particular within the framework of Google's advertising network, Google is solely responsible for this. Details can be found in Google's privacy policy.

Failure to give your consent merely means that the YouTube service will not be made available to you. You can revoke consent that has already been given by changing the data protection settings.

The legal basis for data processing is your consent in accordance with Article 6 (1) (a) GDPR.

Analysis services

Google Analytics

If you give your consent, we process your personal data with the service Google Analytics, Google LLC, Amphitheater Parkway, Mountain View, CA 94043, USA, as jointly responsible for the purpose of error analysis and statistical evaluation of our website. Failure to give your consent has no direct effect on the functionality of the website, but without statistical data it will be more difficult for us to further develop the website. You can revoke consent that has already been given by changing the data protection settings.

We enable the service to collect connection data, data from your web browser and data about the content accessed, as well as the execution of analysis software and the storage of data on your device. The service anonymizes the data collected immediately after it is collected and provides us with the anonymous data in the form of statistics for evaluation. We use these statistics to correct errors and to further develop our website. The data on your device is stored for a period of up to two years.

The legal basis for data processing is your consent in accordance with Article 6 (1) (a) GDPR. The Google Group transmits your personal data to the USA. The legal basis for data transfer to the USA is your consent in accordance with Art. 49 Paragraph 1 lit a in conjunction with Art. 6 Paragraph 1 lit a GDPR. Before you gave your consent, you were informed that the USA does not have a level of data protection that corresponds to the standards of the EU. In particular, US secret services can access your data without you being informed and without you being able to take legal action against it. For this reason, the European Court of Justice has ruled that the earlier adequacy decision (Privacy Shield) is invalid.

WP Statistics

For the purpose of searching for and analyzing errors, evaluating usage and deriving measures for the future development of our website, we process your data with the help of the local analysis software WP-Statistics, WordPress.

Since this service is a local analysis tool, no personal data is passed on to the service provider or to third parties. In addition, your personal data is anonymized immediately after it is collected. There is therefore no storage of personal data beyond the first processing step.

The legal basis for the data processing is the legitimate interest (absolute technical necessity for the provision and delivery of the “website” service expressly requested by you when you call up) in accordance with Art. 6 Paragraph 1 lit. f GDPR.

Right to object

If the processing of your personal data takes place on the basis of legitimate interest, you have the right to object to this processing.

If there are no compelling legitimate reasons for processing on our part, the processing of your data will be stopped on the basis of this legal basis.

You also have the right to object to the processing of your personal data for the purpose of direct advertising. In the event of an objection, your personal data will no longer be processed for the purpose of direct advertising.

The legality of the data processed up to the point of objection is not affected by the objection.

Right of withdrawal

You have the right to revoke your consent at any time by changing the data protection settings.

If you have given your consent to receive electronic advertising, you can withdraw your consent by clicking on the unsubscribe link. In this case, processing will be discontinued unless there is another legal basis.

The legality of the data processed up to the point of revocation is not affected by the revocation.

Affected Rights

You also have the right to information, correction, deletion and restriction of the processing of personal data.

If the legal basis for processing your personal data is your consent or a contract concluded with you, you also have the right to data portability.

You also have the right to lodge a complaint with the supervisory authority. You can find more information on the supervisory authorities in the European Union here.