How do I make a video blog
How to become a successful vlogger
If I told you that you can become a successful vlogger, would you believe me?
Or do you think that there is simply too much competition?
YouTube is overrun. 400 hours of video are uploaded to YouTube every minute.
How are you supposed to get your foot on the ground?
I can assure you that a video blog is still worth it and that you shouldn't miss this opportunity.
Here is the growth in the video advertising market for brands and agencies:
Businesses invest in video advertising because it's worth it, and YouTube receives 5 billion video views every day.
While it's not as easy to break into this market as it was five or seven years ago, video should be an important part of your marketing strategy as video is becoming increasingly important.
There are mutliple reasons for this.
For one, video is and will remain one of the most powerful ways to introduce yourself to a new audience.
Potential customers see you, make a first impression of you and place their trust in you. Now you are no longer an anonymous company, but a real person.
In addition, many users prefer videos for information gathering. Numbers don't lie. Users spend up to 2.6 times more time on websites that contain a video.
And good equipment doesn't have to be expensive, because our cell phone cameras are now really good and have a high resolution.
Videos also have a great influence on the user and therefore also on SEO. With a video, you can increase your organic traffic by 157%. Here is an infographic:
Last but not least, such a video blog is quite lucrative. The number of people making six-figure sales on YouTube is increasing by 50% every year.
Videos have a lot of potential.
Only one question remains: "How do you become a successful vlogger?"
In this article I want to cover the most important steps on the way to a successful video blog. I'll show you how to conceptualize a video series, create high quality videos, and attract viewers.
Here we go.
How to come up with a concept for a video series
Lots of people have great ideas for a video. But that's not enough.
That would be like starting a blog with a single article.
You wouldn't get very far there.
In the following video I explain how long it takes to be successful with content marketing.
Video is just another content marketing format and you need a well-defined long-term strategy, your own style, and the right approach.
You should ask yourself the following question:
"What do I want to convey to my viewers?"
When you have answered this question, you can come up with a concept.
- Which format do I want to use? Should I film my screen and create step-by-step instructions? Should I be talking about other people? Should I speak directly to the camera?
- What advantage can a video offer me that no other format, such as an article, can offer me?
- How often will I create a new video? How much time can I devote to creating my videos?
You have to put your strategy in writing and implement it in the long term if you want to achieve your goals.
You have to be consistent so that users have a good reason to subscribe to your channel.
If you only make a video every now and then, you will not gain new fans.
Your concept is the key to success.
But only if your videos are of high quality.
How to Make High Quality Videos
Making a video is pretty complicated. When you see how many elements it takes to film a TV show or movie, it's easy to lose hope.
You would probably be overwhelmed with a project like this.
But that doesn't matter.
Your viewers don't expect a Steven Spielberg production.
The users have now got used to vlogs.
But that doesn't mean you shouldn't care about the quality of your videos. Good quality is of course very important.
Fortunately, making a quality video isn't that expensive anymore. A wide range of video equipment is available to you, from amateur to professional equipment.
Step # 1. Buy a camera and tripod
You probably want to use your cell phone the most.
The cameras on our smartphones have really made themselves felt and you can record great videos with your mobile phone, but I would advise against using your mobile phone camera for the following reasons:
- It is very difficult to assemble them
- They have a very limited depth of field
- You have very limited exposure options
- The sound is really bad
Selfie videos are good for Instagram stories.
They can also be part of your video strategy, but shouldn't be the basis of your strategy.
Cameras vary a lot in terms of their quality. There are entry-level models and professional models that can quickly cost a few thousand euros.
Most DSLR cameras now have a video function, but they often have limited leeway.
A DSLR camera looks like this:
If you don't want to photograph snow leopards in the Himalayas, you can do without most of the professional settings.
All you need is a good camera and lens to record good videos. 4K is not absolutely necessary, but the quality has to be right if you want to get the most out of your videos.
You can find a used HD digital camera for under $ 200.
You have to use a tripod though, because nothing is worse than a shaky video.
You can of course place your camera on a table or chair, but a tripod offers a lot more flexibility and control when filming.
A tripod is already available for under 20 euros, so you have no more excuses.
Step # 2: buy a microphone
You can either buy a camera that has a connection for an external microphone (by the way, smartphones can also be connected to external microphones) or let the sound run directly through your computer with a USB microphone.
It always depends on the conditions under which you are filming, but it is rarely recommended to let the sound run directly through the camera.
If you record the sound separately, you have to synchronize the image and sound later and that can be a whole new challenge.
To do this, you can use a clapperboard that creates a clapping sound that is clearly visible in the video editing program and can easily be synchronized with the camera image.
I can't stress enough the importance of good tone. Hearing is one of the five senses, so it's important to your marketing strategy.
In the following video I explain how you can win more customers with sound.
A bad tone scares off viewers. In this case, you cannot deliver your message.
Step # 3: Build the right lighting
Proper lighting is an art in itself. The basic lighting can be set up relatively easily, however, since a film set consists of only three primary light sources.
It is important that you or your object stand out from the background. This can be regulated with the right depth of field, but with good lighting it looks even more professional.
You don't even need professional equipment for this.
You can just gather up a few lights and use them.
You can also buy LED video lights. These lights have better light distribution and do not get hot as quickly. There are even LED lights that can be mounted on the camera. This is useful when you need more control.
As a rule of thumb, more light is always better. The image is sharper because the camera can capture more details.
Step # 4: Invest in a teleprompter
The video must appear as natural as possible. Some vloggers have a completely natural style, for example video blogger Freddy My Love. She has many years of experience and comes across as relaxed and natural.
However, you should be a little more structured.
You can memorize the key points and record multiple videos. Then you can cut the best sections together to make a video.
However, this process takes much longer than cutting a video recorded with a teleprompter.
With a teleprompter you can prepare your text and don't have to memorize anything. You can read your script literally.
But it's about much more than saving time. With this strategy you can act much more naturally.
If you have to keep looking at a cheat sheet, you have to break eye contact with your viewers.
A study by Cornell University shows that we seek eye contact with people we admire or find likeable.
We break eye contact when we are ashamed or talk about unpleasant topics.
Users only subscribe to your channel if they respect you. With a teleprompter you can read your script and look your audience straight in the eyes.
This is relatively straightforward and can even be done from home.
With a teleprompter, the text is mirror-inverted on a one-way mirror, from which you can then read.
If there is no light between the camera and the mirror, you can easily read the text and you can look directly into the camera while reading it.
The text continues to flow automatically. It looks something like this:
You can buy a teleprompter for your camera or download an app for your mobile phone.
There are also high-quality models in which the flow of text can be controlled with the foot using a pedal.
If this is too expensive for you, you can build your own teleprompter. All you need is an empty CD case and your smartphone.
Step # 5: the right makeup
This topic is controversial, but it doesn't matter. I want to give you all options because viewers prefer the videos of good looking people.
That also explains why so many actors are so bad and get away with it.
You don't have to look like Brad Pitt, of course, and you shouldn't overdo it with your makeup either.
You have an HD camera and the right lighting. The picture is sharp and clear.
Under these conditions you can definitely see oily spots on your skin, but that is quite normal.
There are face powders that absorb this excess oil so that your skin doesn't reflect the light as much.
You can use the lights to find the oily spots.
Incidentally, this applies to both men and women.
Now you can apply powder and you (and your video) will look more professional.
Step 6: The video editing
Creating a video is an art. You have to practice a lot to master it.
Editing your video can make your life easier because you can choose the best scenes and edit them together.
Such a program for video editing is very easy to find. For Mac you can use iMovie. Incidentally, this is also available as an app for the iOS operating system.
It's really easy to use thanks to the drag-and-drop function.
If you have a question, for example if you need a transition for your scenes, you can find a video tutorial on YouTube.
You have to record a lot of videos at the beginning and most of them you won't use afterwards. But over time, practice comes and you get better.
You should attach particular importance to quality.
Even if you think the first scene was good, you should re-record it as a precaution.
Who knows, maybe it will get even better.
So now you know how to make a great video. Now comes the hard part.
How to attract viewers
You have full control over the production of your video.
You can decide how much time and money to invest in creating your video. You choose your team and have a specific goal in mind.
Then you put your video online.
But you cannot influence who watches your video.
You can only make the audience curious.
It's not that easy to get viewers, but there are a few steps you can take to get more clicks on your videos.
Step # 1: create a great thumbnail
The first impression of your video is the thumbnail, also known as the thumbnail. This can be seen before clicking on the video.
The thumbnail will be seen by everyone, including those who don't watch your video.
It's like promoting your video, so the thumbnail has to be amazing.
Here are two examples from Gary Vaynerchuk. He creates a photo collage with a YouTube-style headline:
The more elegant version looks more serious and is used when dealing with a motivational topic.
However, all of these thumbnails have one thing in common. They all contain the title of the video.
You have to personalize the title, because this is the only way to convince users to click on your video.
Still, it has to match your brand's style while also engaging your audience.
Select the video in the video manager to add a personalized thumbnail. You will also see a few images from your video that you can set as a thumbnail.
However, you should upload a custom thumbnail. To do this, click on the corresponding button. The optimal size is 1280 x 720 pixels. This corresponds to a ratio of 16: 9.
However, the thumbnail cannot be larger than 2 MB.
Step # 2: Optimize the video for search
I don't mean Google search.
YouTube is also a search engine and people are crazy about searching for interesting content.
You need to write a good description to optimize your video. YouTube can't crawl your videos, like Google crawls your website, so you have to do it yourself.
Here are a few things you can do:
- Write a description of at least 250 words describing the content of your video.
- Put the most important keywords in the first few sentences of the description and repeat them at least three or four times.
- The title of your video should start with a keyword.
- You have to use tags. With tags, your video will appear in the video suggestions when the user watches a similar video.
There are a few more advanced settings that can also be quite helpful.
If your video was created for a specific region, you should limit your reach.
In order to achieve as many video views as possible, two settings should be activated. You should allow embedding and notify subscribers
This way your video can be embedded on websites and you can generate more traffic.
And wouldn't it be stupid if your subscribers didn't know that you've published a new video? The tick is set automatically, but you should be on the safe side.
Step # 3: Add credits to videos
Every viewer who has watched your video to the end is interested in your offer. Now you can capture these onlookers.
YouTube provides a hook that can be used to hold viewers to the end of the video.
You can suggest similar videos to the viewer as early as 20 seconds before the end of the video.
To set up credits, you have to open the video manager.
Now you have to select one of your videos from the list.
In the following view you can edit your video and make changes. Now click on “Credits”.
The credits continue to run even after your video has expired and that gives you two significant advantages: You can promote more videos and gain new subscribers.
Click on “Add Element”.
In the drop-down menu there are again several options available to you. All of them are great for getting more traffic.
With YouTube, you have three advertising options to promote your videos and playlists.
You can either advertise your latest upload or a specific video.
YouTube can also automatically select a video from your channel that is best for the viewer.
You could even promote videos to other users if you want.
The selected video is then displayed as a miniature with a time stamp.
You can adjust the size and slide the video into place.
You can add up to four elements to your credits to expand your reach.
Step # 4: attract subscribers
As a vlogger you naturally want to gain as many subscribers as possible.
Viewers come and go, but subscribers aren't just viewers.
Subscribers love your videos so much that they really want to see more. They are already looking forward to your next video.
Additionally, companies and brands pay attention to a vlogger's number of subscribers when considering collaborating.
So you have to place the button for subscribing to your channel wherever possible. You can place them in the lower right corner of the video.
But that's not all. I already explained above how to advertise your videos with credits.
Again, you should add a button to subscribe to your channel. This is shown as a round picture of your avatar.
You can move the picture and place it where you want.
Pro tip: Don't forget to include a link to subscribe to your channel on your website, in your email signature and in your Instagram description. A link alone is not enough, you also need a call to action. A “subscribe to my channel” should be enough.
Step # 5: Switch a live video
Live video is the latest digital marketing trend. They offer many new possibilities. They are featured more quickly on the live homepage than on the regular YouTube homepage.
I've already written an article on live video on YouTube explaining why live video is so important.
A live stream also gives you the opportunity to exchange ideas with your viewers in real time.
You can instantly respond to your audience's questions and develop a real relationship with them.
Now you know.
Video blogging is occupying an increasingly important place in the world of content marketing.
If you don't get in now, you'll soon say to yourself: "I should have done that years ago."
Now is the right time.
Collect your thoughts, write them down and put together a concept.
Your video needs to add value to viewers. It can be informative, educational, or entertaining.
You need to use the budget you have available to create a high quality video.
You can read a few books on cinematography. The book The Filmmaker’s Eye by Gustavo Mercado is good. You can use it to acquire the basic knowledge you need.
I can assure you that it will be worth it.
But don't forget to promote your videos afterwards.
You can make the best videos in the world, but that doesn't make you a successful vlogger.
Do you already have experience as a video blogger?
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