What is a corporate governance overview

An overview of corporate management and how it works

Definition: what is meant by corporate governance?

From a business point of view, a company is one relatively complex form of organization. It is made up of several areas and people are always the focus: They work, perform various tasks and are exposed to different situations. They almost always pursue goals for the future of your company - sometimes not the same - because employees in a company are active separately by division of labor. This has advantages, but carries the risk that groups or individuals within the organization will delimit themselves.

Corporate management tasks

If you are just a beginner: when it comes to business management, you have to understand that your company its tasks and goals only then implement optimally can if you Coordinate people and their actions accordingly. In this context, you as a decision maker have a great responsibility:

  • In principle, you have to turn your teams on common goal align - the success of your company.
  • Successful corporate management means your employees: in cross-departmental always like that to steerthat they efficiently serve all processes in the company with their work.
  • That implies that they are in their Vote decisionsin order to perform the range of tasks in your company holistically.

You see, running a company means giving importance to all aspects of coordination. Tips on corporate management therefore often include delegating coordination tasks to other people in the company. Together with you, they form the company management as an institution. This must be distinguished from the activities that your teams perform in practice - they describe the functions of corporate management. In addition, the question of “How is it managed?” Also plays a role. The latter focuses on the Process optimization in the company.

Modern corporate management acts strategically

If you are looking for a clear definition for the term corporate management within business administration, you will quickly find out that there is not just “one” approach. Leading your company is primarily based on skills, strategies and, last but not least, yours Willingness to flexibly integrate changes in the market into your own management. If you implement the basics of modern corporate management, you will lay the foundation for a successful company with which you will not only generate profits, but will also secure your future in the long term. You will acquire knowledge of strategic corporate management in specialist books, guides and business encyclopedias. Also browse online e.g. B. in the knowledge area of ​​LEXROCKET. Here you will find tips and tools for founders that will make your everyday life easier and answer your questions, e.g. about efficient online accounting!

Main tasks of a company management

In business terminology, the terms Management and corporate governance are often synonymous used. In any case, that’s the case Leading business organizations, primarily companies. As you have already read, you have to differentiate between the questions “Who is leading?”, “How is it being led?” And “What is being led?” Here is a brief overview for you:

In addition to the owner of the company, it is the managers who take on management tasks as the company grows.

This is about goal-oriented decisions that are important for production, sales, investment and financing. They influence the existence and the future of your company and combine resources, personnel and responsibility for third parties.

Today it's not just about economic theory, but also about luck and intuition when you or your team plan or implement decisions. Behavioral science concepts therefore also play a role, as experts believe that it is not just a matter of "doing the right things, but of doing things right!"

Agile corporate management: old methods rediscovered

Agility is not a new topic. It was developed by sociologists in the 50s and has been used by the Digitization and globalization effects have regained immense importance. According to a scientific view, agility as a concept can be applied to all organizational systems. In the practice of companies like yours, the following four aspects are emphasized for agility:

  • speedwith which companies react to change
  • adaptabilityto incorporate change
  • Customer centricityto increase customer satisfaction
  • attitudeto introduce new behavior internally

In the specialist literature you can also read many synonyms for "agile": z. B. flexible, proactive or proactive. It's always about Adaptation to change, which in terms of corporate management and control means to be several steps ahead of the competition if possible. Agile corporate management swears your employees: To continuously learn to think creatively and to share knowledge.

Rely on key figures in corporate management

Proponents of agile management have therefore learned to understand corporate management not only in the context of controlling and key figures, although the latter is essential important instruments of corporate management represent.

Its principle is easy to understand, by the way: Key figures, also called KPI (Key Performance Indicator), measure success factors or point out weak points in your company. If they're positive, you can Maintain your functional corporate governance strategies. If they turn out badly, you should counter them with new decisions. Therefore, learn for your company management: For example, use KPIs in your accounting or marketing department or in your production. With their help, you can identify and measure the following features:

  • Customer satisfaction
  • Employee satisfaction
  • Productivity and innovation
  • Process quality
  • Industry comparison
  • Liquidity level

It is worthwhile for you to keep an eye on your key figures, after all, they enable you to take measures in good time to achieve value-based corporate management. If you are a founder: in the beginning you will not be able to afford a controlling department with specialist staff. Therefore, you have to deal independently with the key figures of your company. One example is that Personnel expense ratiothat shows your personnel expenses in relation to sales. Therefore, introduce at least some key figures as a yardstick for your success.

How operational management succeeds

If you run a company, you will coordinate all the strands of your company's action and take care of the short-term core business or all ongoing business activities. The operative business as a planning component is usually designed for one year. You have to keep it strictly separate from alternative side businesses. This is relevant for bookkeeping, which records everything that equates to either a profit or a loss. This way it becomes yours Operating profitdetermined, which is composed exclusively of operations from the operational business.

Founders like you are challenged in everyday life. That's why it's so important to your Structure thinking and actingin order to plan at short notice or in a process-oriented manner. In order for your operational management to succeed, you have to work with your Management team set detailed targets and monitor their implementation. This is the only way to ensure that corporate management and services or production and all necessary organizational work run smoothly. The management of your employees is also part of the operational business. Operational management is responsible - that is, you and the managers of the lower hierarchical level.

The importance of strategy and tactics for your company

In the theory of operational management, the terms strategy and tactics play an important role, because all planning levels are interdependent. It actually goes without saying that a successful corporate management medium-term or long-term planning for business activities and processes have to have ready. After all, you determine the day-to-day business. In this context, the focus is on your company departments or product groups. In the tactical alignment within your company it is therefore also about your medium-term financial planning and budgeting. Both are based on the results of day-to-day operations.

As a strategist who wants to steer his company through all its ups and downs, you probably already have big targets defined. They feed on your corporate principles and always have a long-term effect. For example, if you enter into a cooperation or if you are planning a structural expansion of your production, these are measures that only have an effect on you and your company's success with a delay. Sometimes the goals are not formulated in concrete terms because you still need space for their development. No matter what strategies you use for that in the next five to ten years, As the company leader, you are responsible for this: in. The following summarizes the key messages for you:

  • Operational corporate management always includes a year. It includes planning, controlling and managing your goals for the current core business.
  • Operative planning is a process-oriented action plan and a Component of your holistic corporate planning.
  • Operational planning and strategic planning are of one another dependent. Because the operational planning results from the strategic direction of your company.

Conclusion: prerequisites for successful corporate management

Managing a company means mastering complex challenges. You have to assume that being an entrepreneur won't always be easy. That is why it is important that you do not "get lost" in the operational core business, but focus on one take care of the management of your company in an efficient and success-oriented manner. Business management is a long-term task, the basics of which you should internalize. Because the market and competitors: inside will always challenge you. You have to manage the balancing act between profit-oriented corporate strategies and a management culture that satisfies both your employees and your customers. The following goals must be on your agenda if you want to survive in the market as an agile start-up talent:

  • Clear corporate strategies
  • Strong corporate philosophy
  • Value-oriented corporate culture
  • Modern digital marketing measures