Launches Redmi X in India

Flash sale in India: Xiaomi sells 40,000 smartphones in 4.2 seconds

The Chinese smartphone manufacturer has carried out a successful flash sale in its new market in India, as it reports on Facbeook. According to official information, all 40,000 available copies of the Android smartphone Redmi 1S found a buyer within 4.2 seconds. The small number of pieces also led to frustrated comments.

The device costs 5,999 Indian rupees - about 75 euros. Registration for the next flash sale begins today at 6 p.m. Indian time.

Xiaomi holds such "lightning sales" in the countries it serves on a regular basis. It relies on the fact that word of the favorable opportunity gets around in social networks, which largely renders advertising measures superfluous. In Taiwan, however, there was already anger with authorities who questioned Xiaomi's sales figures.

In India, however, Xiaomi works with the e-commerce site Flipchart for sales. This enables users to register as a prospect and to form a virtual queue. So far, more than 250,000 people have registered interest in the Redmi 1S.

The 1S is the successor to the successful Redmi model. The technical data includes a Qualcomm Snapdragon 400 with 1.6 GHz and 8 GB of flash memory. There is an 8-megapixel camera on the back. The 4.7-inch display has a resolution of 1280 by 720 pixels. Ultimately, it brings mid-range data at an entry-level price.

The Redmi 1S has already been offered in Hong Kong, Malaysia, Singapore and Taiwan. It starts on September 4th in Indonesia and the Philippines.

Xiaomi recently replaced Samsung as the largest smartphone provider in China. The Chinese company increases its market share by 9 points to 14 percent. In the second quarter alone, it delivered 15 million smartphones. Samsung's share, however, fell by 6.3 points to 12 percent.

However, its originally non-deactivatable cloud messaging service also made headlines. According to F-Secure, he transferred user data to a server in China without being asked. It serves as an SMS alternative in MIUI OS. Since an update it is no longer active by default. According to Xiaomi Vice President Hugo Barra, the phone number and IMEI are required for the data synchronization. In addition, the company had to justify itself in July for allegations of copying.

[with material from Alysius Low,]

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